The Vendors nowadays is in a tough position: Contradictory pricing advice; stalled timing; market volatility. Upon finding a prospective buyer, success remains distant. The buyer needs to be scrutinized: Is she for real? Will my building accept her?
One seller approach—the more common approach—is trial and error. Sellers wait a certain amount of time and drop their prices; change agents; leave and return to market. Sellers make and lose buyer commitments. They replace furniture, renovate their master bathrooms. They anticipate calls for their ads. They upgrade their ads. More than anything, sellers wait and hope.
To sell a property effectively, the seller’s agent has to be a talented businessman. He needs to have an intelligent, active sales strategy that avoids trial and error. If your agent is not a unique individual, fire him.
What in reality is your agent doing for you? What’s his time expense? How much does he promote your property? Does he hire a graphic designer to build modern, attractive ads? Does he passively wait for phone calls, or does he go to networking events every evening? Will he hold your buyer? Do you trust him?
Highline agents concentrate on packaging and promoting your property, including: valuating, advertising, staging, and negotiating. Regardless of whether your property is unique or standard, representation plays a huge role in demonstrating your property’s value, and achieving your desired price. Marketing a property is no different than marketing a pair of pants or a toothpaste: the prospective buyer subscribes to a concept, a lifestyle, a brand, a solution.
Highline’s sales team knows how to distinguish your property. Our agents are aware of the current demands of the market: what properties are hot, what buyers want, what units are common and need to be individualized in order to sell. We are cognizant of the fluctuations of your local neighborhood as well as of the larger city landscape: who you are competing against, and how they are doing it. On the basis of this research, Highline agents identify, brand, and project your property’s best qualities for a targeted audience. Our agents advise you on furnishing and renovation with an eye to the most effective, value-added improvements. We create marketing material in your target audience’s visual and verbal language. Our graphics designer, brand specialist, and cutting-edge website technology make your property truly stand out.
Highline’s superior presentation allows us to firmly stand by mid to high-end prices. We do not under-value your property in order to sell easily. Neither do our properties languish on the market. Our sales agents are carefully chosen for unwavering time commitment, energy, and interpersonal skills. We emphasize the psychology of maintaining long-term, committed relationships with real buyers. Our agents are also well versed in the financial and legal knowledge required to assist both the seller and the buyer, expedite the process, and get the deal done.
Selling a property requires self-motivated business acumen, and huge drive. Hundreds of thousands of dollars, and many months of time, are the loss/gain difference between the results of standard and superior strategy. Highline agents concentrate on packaging and promoting your property, including: speaking, valuating, advertising, staging, and negotiating. Regardless of whether your property is beautiful or sub-par, representation plays a huge role in demonstrating your property’s value, and achieving your desired price. Marketing a property is no different than marketing a pair of pants or a toothpaste: the prospective buyer subscribes to a concept, a lifestyle, a brand, a solution.
You might own a condo unit, a 6-unit townhouse, or a high-rise rental property. You might self-manage or hire a managing agent. You might rent your own units out, hire an in-house rental team, or have a relationship with a brokerage. You are a New York City landlord, and we are your best partner. This is why:
Highline’s rental agents are smarter, faster, and more sophisticated than agents at other firms. Our agents are trained by both property managers and brokers. We understand the fundamentals of what makes your building tick. When we approach an apartment in your building, we don’t just see 300 square feet on 28th Street with no elevator. We understand the fundamental issues you deal with, and the objectives you seek to achieve.
At Highline, we understand the importance of controlling one important aspect of a landlord’s business: The tenant body. When leasing units, your foremost concern is to avoid vacancy loss. Our agents rent most standard apartments within two weeks. In a small building, even a small vacancy loss makes a large hole in the cash flow.
However, we also believe that high quality—paying, law-abiding, quiet, clean—residents, are the foundation of a profitable, well-run building. All too often, landlords do not pay sufficient attention to their choice of residents. They merge leasing with their general management affairs. As a result, they do not consistently rent to reliable residents, and have longer vacancy periods, and rent loss. Our agents have years of experience in carefully choosing quality residents.
Vetting potential residents is our career, our obsession. A resident is both the basis of your profit, and a liability. Highline agents are trained to conduct rigorous credit and background checks.
We are careful to call multiple references, employers, and prior landlords. We ask for bank statements, tax returns, and employment letters. Our investment lies in our relationship with the landlord. We’d rather not make the money from a rental deal than ruin our credibility by referring a bad tenant.
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